![]() And if we’re talking ‘faster’, then equipment matters. ![]() In the process, a digital mountain of data is accumulated – data that can inform advocacy, track active transportation, and improve infrastructure.īut for many users, the use of Strava is less idealistic – people mostly want to track their exercise and know whether they’re getting fitter and faster. Strava’s strength is in its scale: more than 50 million athletes across a number of different sports use the platform to track where they’ve gone, how fast they went there, and how it made them feel.
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